{"id":13384,"date":"2024-09-30T12:10:46","date_gmt":"2024-09-30T12:10:46","guid":{"rendered":"https:\/\/www.lever.gr\/theatro-choros-politistikon-drastiriotiton-dimoy-katerinis\/"},"modified":"2025-06-23T22:06:26","modified_gmt":"2025-06-23T22:06:26","slug":"theatro-choros-politistikon-drastiriotiton-dimoy-katerinis","status":"publish","type":"post","link":"https:\/\/www.lever.gr\/en\/theatro-choros-politistikon-drastiriotiton-dimoy-katerinis\/","title":{"rendered":"Theater and Cultural Activity Venue of the Municipality of Katerini"},"content":{"rendered":"\t\t
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The company \u201cLever \u2013 Development Consultants S.A.\u201d, a member of the Samaras & Partners Group, is implementing the Publicity Project for the information, awareness, and promotion regarding the equipment and operation of the theater and cultural activity venue of the Municipality of Katerini.<\/span><\/p>

The project, titled \u201cEquipment for the Operation of the Theater and Cultural Activity Venue of the Municipality of Katerini,\u201d is part of the axis \u201cEducation, Culture, Tourism, and Sports\u201d under the program \u201cGreece 1821 \u2013 Greece 2021.\u201d It has been included in the \u201cAntonis Tritsis\u201d program. Funding comes from the Deposits and Loans Fund, repaid by resources from the Public Investment Program (PIP) of the Ministry of Interior, and concerns the equipment of the theater, the stage, and all necessary facilities for the operation of the Cultural Center of the Municipality of Katerini.<\/span><\/p>

More specifically, the project focuses on implementing actions for the procurement and installation of technological equipment as well as the electrical installations necessary for the operation of the theater and cultural activity spaces. The Publicity Project includes 3 Activities with corresponding Deliverables:<\/span><\/p>

Activity 1: Design of the Idea and Campaign Concept, and Production of Spots and Other Creative Materials<\/span><\/p>

Activity 2: Strategy and Implementation of the Information \u2013 Publicity \u2013 Awareness Plan<\/span><\/p>

Activity 3: Report on the Implementation of the Information \u2013 Publicity \u2013 Awareness Campaign and Final Summary Report<\/span><\/p>

Within the framework of the Media Plan, the campaign focused on the promotion and publicity targeting young people (Millennials and Gen Z) who have an increased interest in culture and the activities to be carried out at the newly renovated theater in Katerini. It also targeted cultural groups and organizations in the wider area of Katerini city and the region.<\/span><\/p>

More specifically, the Media Plan included the following actions:<\/span><\/p>

Radio campaign on a high-audience radio station in Katerini<\/span><\/p>

Digital and print campaign in local newspapers and popular websites, as well as on social digital networks<\/span><\/p>

Printing and distribution of informational leaflets to promote the theater<\/span><\/p>

Finally, an informational event and press conference were held at the Katerini Town Hall, attended by Deputy Mayor Ms. Elina Diamantopoulou, Director of the Technical Service Mr. Dimitris Gavardinas, citizens, local organizations, and businesspeople from Katerini.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The company \u201cLever \u2013 Development Consultants S.A.\u201d, a member of the Samaras & Partners Group, is implementing the Publicity Project for the information, awareness, and promotion regarding the equipment and operation of the theater and cultural activity venue of the Municipality of Katerini. The project, titled \u201cEquipment for the Operation of the Theater and Cultural […]<\/p>\n","protected":false},"author":5,"featured_media":12192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[339],"tags":[387,388,389,390],"class_list":["post-13384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-antonis-tritsis-en","tag-dimos-katerinis-en","tag-theatro-en","tag-choros-politistikon-drastiriotiton-en"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/posts\/13384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/comments?post=13384"}],"version-history":[{"count":4,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/posts\/13384\/revisions"}],"predecessor-version":[{"id":13388,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/posts\/13384\/revisions\/13388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/12192"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=13384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=13384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=13384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}