{"id":12712,"date":"2022-02-07T14:51:51","date_gmt":"2022-02-07T14:51:51","guid":{"rendered":"https:\/\/www.lever.gr\/service\/apokaliptontas-tin-axia-proorismoy\/"},"modified":"2025-08-07T19:40:44","modified_gmt":"2025-08-07T19:40:44","slug":"revealing-the-value-of-the-destination","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/revealing-the-value-of-the-destination\/","title":{"rendered":"Revealing the value of the destination"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tWe reintroduce the cities to their inhabitants and visitors and reveal their value by letting them know the points of interest… obligatory\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Cities remain unknown to visitors and residents<\/span><\/li>
  • Incoherent information system<\/span><\/li>
  • Inability to showcase cultural wealth<\/span><\/li>
  • Meandering commuter routes<\/span><\/li>
  • Long travel time<\/span><\/li>
  • Large number of signs without a uniform structure<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Information signs for main and secondary points of interest<\/span><\/li>
    • Guiding commuters to optimal routes<\/span><\/li>
    • Use of confirmation signs along the route<\/span><\/li>
    • Uniform format of signs per municipality<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Increase in the number of visitors to the points of interest<\/span><\/li>
      • Increase in repeat visits<\/span><\/li>
      • Increased length of stay<\/span><\/li>
      • Increase in consumption<\/span><\/li>
      • Utilisation of municipal resources by residents<\/span><\/li>
      • Strategy \/ Promotion Campaign<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11748,"template":"","format":"standard","categories":[],"tags":[],"class_list":["post-12712","service","type-service","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":11,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12712\/revisions"}],"predecessor-version":[{"id":15129,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12712\/revisions\/15129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/11748"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=12712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=12712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=12712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}