{"id":12717,"date":"2022-02-07T14:52:04","date_gmt":"2022-02-07T14:52:04","guid":{"rendered":"https:\/\/www.lever.gr\/service\/stratigiki-kampania-provolis\/"},"modified":"2025-08-07T19:42:22","modified_gmt":"2025-08-07T19:42:22","slug":"strategy-promotion-campaign-2","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/strategy-promotion-campaign-2\/","title":{"rendered":"Strategy \/ promotion campaign"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe strategic promotion campaign of a tourist destination requires a focused strategy in terms of the destination’s profile, target audiences and communication message, which must differentiate the destination from others and make it unique!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Generic campaigns that do not target specific target audiences, but are addressed to all in a general and vague way<\/span><\/li>
  • Unclear strategic campaign objective<\/span><\/li>
  • Inability to document a USP for the destination, thus unable to differentiate it from other similar destinations<\/span><\/li>
  • Inability to communicate effectively to potential visitors (foreign and Greek)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Clear strategic analysis of the destination with Mission, Vision, Values, Swot & Pestel analysis and sculpting a personalized targeting strategy<\/span><\/li>
    • Accurate target audiences analysis\u00a0<\/span><\/li>
    • Creation and study of visitor profiles\u00a0<\/span><\/li>
    • Create USP & destination differentiation strategy<\/span><\/li>
    • Destination branding (if not existing)<\/span><\/li>
    • Crafting an attractive communication message\u00a0<\/span><\/li>
    • Media Plan recommendation\u00a0<\/span><\/li>
    • Execution of a Destination Promotion campaign and extraction of effectiveness statistics (Marketing Metrics)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Immediate increase in traffic to the destination from the very first year of the campaign<\/span><\/li>
      • Attraction of target audiences<\/span><\/li>
      • Increase in length of stay and average consumption\u00a0<\/span><\/li>
      • Improved tourist experience, resulting in visitor loyalty and recommendation of the destination to others<\/span><\/li>
      • Increase the value of the destination in the medium to long term, investing in the tourism product in the years to come<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11920,"template":"","format":"standard","categories":[],"tags":[303],"class_list":["post-12717","service","type-service","status-publish","format-standard","has-post-thumbnail","hentry","tag-carousel-en"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":11,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12717\/revisions"}],"predecessor-version":[{"id":15130,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/12717\/revisions\/15130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/11920"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=12717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=12717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=12717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}