{"id":13255,"date":"2022-04-17T15:45:40","date_gmt":"2022-04-17T15:45:40","guid":{"rendered":"https:\/\/www.lever.gr\/service\/stratigiko-plano-marketing-plano-diafimisis-epikoinonias\/"},"modified":"2025-08-06T19:49:14","modified_gmt":"2025-08-06T19:49:14","slug":"strategic-marketing-plan-advertising-and-communication-plan","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/strategic-marketing-plan-advertising-and-communication-plan\/","title":{"rendered":"Strategic Marketing Plan \u2013 Advertising and Communication Plan"},"content":{"rendered":"\t\t
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The Marketing Plan is an important part of a company’s overall business plan and is created to identify the company’s ideal target market and the ways to reach it.\n\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Is there a clear picture of the customer – consumer and his preferences?<\/span><\/li>
  • Which marketing mix should be applied?<\/span><\/li>
  • What is the right distribution and which is the most profitable distribution channel?<\/span><\/li>
  • Is there a deep knowledge of competitors and their strengths?<\/span><\/li>
  • Are there the required resources for each product or must a choice be made?<\/span><\/li>
  • What funds should be allocated in the Marketing budget for a successful campaign?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    SOLUTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The development of a Marketing Plan that will certainly lead to the achievement of the company’s vision. The main focus points are:<\/span><\/p>

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    • Mission – Vision<\/span><\/li>
    • Current Situation Analysis<\/span><\/li>
    • 4P, Pestel Analysis, SWOT, Porter 5 Forces<\/span><\/li>
    • Markets Targets – Consumer Analysis<\/span><\/li>
    • Marketing Plan Objectives<\/span><\/li>
    • Marketing Mix (Product – Price – Distribution – Promotion)<\/span><\/li>
    • Positioning Strategy<\/span><\/li>
    • Marketing Objectives<\/span><\/li>
    • Advertising & Communication Plan – Promotion Mix<\/span><\/li>
    • Marketing Budget<\/span><\/li>
    • Implementation and Control<\/span><\/li>
    • Marketing Metrics<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Increase in the company’s market share<\/span><\/li>
      • Expanding the customer base of each product line of the company<\/span><\/li>
      • Excellent knowledge of the consumer and his preferences<\/span><\/li>
      • Knowledge of the competition and its main weapons<\/span><\/li>
      • Identification of the Strengths and Opportunities that lead to success and avoidance of the Weaknesses and Threats that will lead to failure<\/span><\/li>
      • Identification of the optimal strategy that the company should implement for the product, price, distribution and communication-advertising<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11919,"template":"","format":"standard","categories":[],"tags":[337,338],"class_list":["post-13255","service","type-service","status-publish","format-standard","has-post-thumbnail","hentry","tag-carousel_private_sector-en","tag-carousel_private_sector_same_category-en"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/13255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":12,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/13255\/revisions"}],"predecessor-version":[{"id":15052,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/13255\/revisions\/15052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/11919"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=13255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=13255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=13255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}