{"id":14169,"date":"2025-06-02T19:11:18","date_gmt":"2025-06-02T19:11:18","guid":{"rendered":"https:\/\/www.lever.gr\/service\/ekponisi-marketing-plan-idiotikon-etairion-i-dimosion-foreon\/"},"modified":"2025-08-06T07:55:02","modified_gmt":"2025-08-06T07:55:02","slug":"ekponisi-marketing-plan-idiotikon-etairion-i-dimosion-foreon","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/ekponisi-marketing-plan-idiotikon-etairion-i-dimosion-foreon\/","title":{"rendered":"Marketing plan development for private companies or public bodies"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe development and implementation of a Marketing Plan is an existential necessity for every modern organization, whether private or public. It defines the objectives, products\/services, the market in which we operate, analyzes the competition and our consumers, defines target audiences, and ultimately organizes and systematizes us into a plan for how we will “conquer the market.”\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What products\/services do we offer?<\/span><\/p>

  • What is our market? Potential, Expanded, Applicable?<\/span><\/li>
  • What market share do we hold in each market segment?<\/span><\/li>
  • Who are our competitors?<\/span><\/li>
  • Who is our consumer, what needs do they have? Why do they prefer competitor products over ours?<\/span><\/li>
  • What goals should we set, and how will we achieve them? \u2013 Strategy and action plan.<\/span><\/li>
  • What Marketing Mix should we follow to achieve our goals? What is the optimal Media Mix & Media Plan to effectively reach our target audiences?<\/span><\/li><\/ul>

    These and many more questions are answered by the marketing plan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Recording of current situation<\/span><\/li>
    • Market Research<\/span><\/li>
    • SWOT & PESTEL Analysis<\/span><\/li>
    • PORTER FIVE FORCES Analysis<\/span><\/li>
    • Competitor Analysis<\/span><\/li>
    • Positioning Map & USP (unique selling proposition)<\/span><\/li>
    • Segmentation and Target Audience Analysis<\/span><\/li>
    • Consumer Description and Profiling<\/span><\/li>
    • New Branding<\/span><\/li>
    • Objectives and Strategy to Achieve Them<\/span><\/li>
    • 4P Analysis (price \u2013 product \u2013 place\/distribution \u2013 promotion)<\/span><\/li>
    • Product\/service analysis (strengths and weaknesses, relationship with competition and consumer preferences)<\/span><\/li>
    • Pricing analysis and recommendation of optimal pricing policy for our products\/services, considering competition and the target consumer\u2019s disposable income<\/span><\/li>
    • Distribution Channels Analysis and selection of the best ones for our products\/services<\/span><\/li>
    • Promotion Mix Analysis and definition of the optimal MEDIA PLAN to effectively communicate with target audiences<\/span><\/li>
    • MEDIA PLAN Recommendation<\/span><\/li>
    • ACTIVATION GO TO MARKET PLAN \u2013 detailed market entry plan, specifying who does what and how we conquer the market<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The Marketing Plan is a dynamic tool that evolves along with the market and our Organization, whether private or public. It is a compass, a guide to achieving our Organization\u2019s Vision. An action plan to increase our Market Share and to ‘Conquer the Market’, which is why many University Professors and prominent CEOs & CMOs agree that the accurate translation of Marketing into Greek is ‘STRATEGY FOR MARKET CONQUEST’.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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