{"id":14178,"date":"2025-06-02T19:16:12","date_gmt":"2025-06-02T19:16:12","guid":{"rendered":"https:\/\/www.lever.gr\/service\/dimosiotita-perifereion-dimon-allon-dimosion-foreon\/"},"modified":"2025-08-06T07:55:46","modified_gmt":"2025-08-06T07:55:46","slug":"dimosiotita-perifereion-dimon-allon-dimosion-foreon","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/dimosiotita-perifereion-dimon-allon-dimosion-foreon\/","title":{"rendered":"Publicity for regions \u2013 municipalities and other public bodies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14178\" class=\"elementor elementor-14178 elementor-11359\" data-elementor-post-type=\"service\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e54e271 e-flex e-con-boxed e-con e-parent\" data-id=\"e54e271\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-500e868 elementor-hidden-tablet elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"500e868\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c7aea e-con-full e-flex e-con e-child\" data-id=\"e4c7aea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ddd66 elementor-widget elementor-widget-text-editor\" data-id=\"80ddd66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarketing or Publicity, as it is more commonly referred to in the Public Sector, is a necessary and integral part of today&#8217;s civil society. In a digital world where citizens are overwhelmed by information and communication, it is important that the Projects implemented by Public bodies and Local Government are communicated to citizens in an effective and modern way. Otherwise, even important projects may go unnoticed or their significance may be downplayed in the busyness of daily life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7de8383 elementor-hidden-tablet elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"7de8383\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5a768 e-con-full e-flex e-con e-parent\" data-id=\"bc5a768\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-29e8e5d e-con-full e-flex e-con e-child\" data-id=\"29e8e5d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c20408a e-con-full e-flex e-con e-parent\" data-id=\"c20408a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-43f2ad5 e-con-full e-flex e-con e-child\" data-id=\"43f2ad5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fbd14 elementor-widget elementor-widget-spacer\" data-id=\"26fbd14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867691c e-con-full e-flex e-con e-parent\" data-id=\"867691c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b298922 e-con-full e-flex e-con e-child\" data-id=\"b298922\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad6783 elementor-widget elementor-widget-heading\" data-id=\"2ad6783\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1195871 elementor-widget elementor-widget-text-editor\" data-id=\"1195871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A large volume of information and communications overwhelms citizens. Effective communication is a vital necessity for Public Bodies and Local Government in order to effectively communicate the benefits of the projects they implement for the benefit of citizens and society and to encourage their use.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1487b05 e-con-full e-flex e-con e-child\" data-id=\"1487b05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bd803 elementor-widget elementor-widget-heading\" data-id=\"19bd803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52445eb elementor-widget elementor-widget-text-editor\" data-id=\"52445eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\"> Campaign Concept and Strategy<\/span><\/li><li><span style=\"font-weight: 400;\"> Target Audience Analysis<\/span><\/li><li><span style=\"font-weight: 400;\"> Selection of appropriate Publicity Communication Mix<\/span><\/li><li><span style=\"font-weight: 400;\"> Implementation of media plan<\/span><\/li><li><span style=\"font-weight: 400;\"> Implementation of events plan<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-331036f e-con-full e-flex e-con e-child\" data-id=\"331036f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aced419 elementor-widget elementor-widget-heading\" data-id=\"aced419\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f496ba elementor-widget elementor-widget-text-editor\" data-id=\"4f496ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2022 Informed and well-informed citizens<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 Promotion of new Projects implemented by the Government and Local Authorities<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 Information on the Benefits of the Projects for the Country and the Local Community<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 Utilization of benefits by Citizens: e.g. after the Publicity Campaign, a family with children visits the new park with a playground in their Municipality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8b821 e-con-full e-flex e-con e-parent\" data-id=\"ee8b821\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-76411ba e-con-full e-flex e-con e-child\" data-id=\"76411ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e71b3ef elementor-widget elementor-widget-spacer\" data-id=\"e71b3ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":12243,"template":"elementor_theme","format":"standard","categories":[284],"tags":[],"class_list":["post-14178","service","type-service","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-dimosiou-tomea"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":7,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14178\/revisions"}],"predecessor-version":[{"id":15051,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14178\/revisions\/15051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/12243"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=14178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=14178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=14178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}