{"id":14431,"date":"2022-04-17T15:52:41","date_gmt":"2022-04-17T15:52:41","guid":{"rendered":"https:\/\/www.lever.gr\/service\/brand-identity-and-brand-strategy\/"},"modified":"2025-07-25T14:51:44","modified_gmt":"2025-07-25T14:51:44","slug":"brand-identity-and-brand-strategy","status":"publish","type":"service","link":"https:\/\/www.lever.gr\/en\/service\/brand-identity-and-brand-strategy\/","title":{"rendered":"Brand Identity & Brand Strategy"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A necessary element of success today for an Organization, Company, Product, or Service is the creation of a Brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

THE ISSUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our modern environment, economic, business and social, is surrounded or even overwhelmed by successful brands that refer to all activities, for-profit or non-profit. Branding is today a key asset of every company, whether it concerns the creation of a new Brand or a Brand Re-launching.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

SOLUTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  • Brand Audit: Checking the existing Brand (what it is, who it is addressed to, if it reflects the vision, mission and values of the company)<\/span><\/li>
  • New Brand or Brand Re-Launching: Creating a new Brand or relaunching an existing one.<\/span><\/li>
  • Brand Identity & Image, New Concept: Creating a new Concept and Brand Architecture Model (Brand Architecture)<\/span><\/li>
  • Logo & Tag Lines: Creating a Logo and Slogans<\/span><\/li>
  • Brand Reputation: Measuring reputation with various scientific methods<\/span><\/li>
  • Testing a New Brand or Brand Re-launching<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    The creation of a new Brand or relaunch of the existing one that reflects the vision, mission and values of the company but is also suitable for the target markets that the company addresses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11916,"template":"","format":"standard","categories":[60,38],"tags":[338],"class_list":["post-14431","service","type-service","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-idiotikou-tomea","category-ipiresies-idiotikou-tomea","tag-carousel_private_sector_same_category-en"],"_links":{"self":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":13,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14431\/revisions"}],"predecessor-version":[{"id":14572,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/service\/14431\/revisions\/14572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media\/11916"}],"wp:attachment":[{"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/media?parent=14431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/categories?post=14431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lever.gr\/en\/wp-json\/wp\/v2\/tags?post=14431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}