Economist (AUTh), with an MBA in Business Administration (USA) and PhD in Marketing from the University of Macedonia, I am the man behind some popular achievements of Greek Marketing, such as the National Team’s first place in Portugal and the implementation of the Global Marketing Plan for the Athens 2004 Olympics with Adidas, of which I was General Manager. I have a passion for brands, marketing, innovation and modern trends, a vocation that I have cultivated both in academia, as a professor at the University of Sheffield (City) and speaker at the MBA University of Macedonia, and in business, with recent successes including the introduction of Under Armour, of which I served as CEO, and the Athens Historic Centre Strategic Plan, as CMO of Lever. I effectively advise entrepreneurs and organizations in achieving their goals in Strategy, Marketing, Branding and Business Plan Evaluation.