Despite tourism’s growing importance for local development, many destinations still operate without a clear strategy or organized plan. Most actions are fragmented, focusing mainly on promotion rather than the creation of authentic tourism products, while the local community often remains uninvolved.
ISSUE
- Lack of coordination among key stakeholders (municipalities, businesses, cultural/nature organizations).
- Absence of data on visitor needs and preferences.
- Untapped tourism resources, not linked to experiences that increase visitor stay and spending.
- Unsustainable practices that ignore the area’s carrying capacity.
- Low competitiveness compared to destinations that systematically invest in management and innovation.
Without a coherent plan, the opportunity for meaningful tourism development is lost—along with substantial revenue, job creation, and sustainable promotion of the area.
SOLUTIONS
- Local community engagement: Formation of a Cooperation Group with a defined operational and monitoring system.
- Targeted supply & demand analysis: Primary research among visitors, potential visitors, residents, and local businesses.
- Tourism product development: Design of authentic travel experiences tailored to the destination’s profile.
- Visitor attraction strategy: Targeted marketing actions in collaboration with local stakeholders.
- Digital mapping: All products and experiences presented through modern digital tools.
RESULT
Lever’s Destination Tourism Development Plan is not a theoretical study that sits on a shelf—it’s a fully actionable tool for municipalities, with measurable short-term outcomes and long-term sustainability.
What Sets Us Apart:
- From planning to practice: The tourism products we propose aren’t just ideas—they’re transformed into specific travel experiences with clear actions, partnerships, and implementation timelines.
- Local community activation: We don’t design “top-down.” We establish and guide a permanent Cooperation Group with local actors, so the destination can implement, adapt, and evolve the plan independently.
- Digital design & monitoring: Every step is digitally documented, with tools for showcasing experiences (e.g., teasers) and real-time performance evaluation of the plan.
- Data-driven strategy: We use primary research (visitors, potential visitors, residents, businesses) and specialized platforms (e.g., AirDNA, Pollfish, ITEP) to build strategies based on real-world needs.
- Strategy with immediate impact: The plan includes actions to attract visitors and activate the tourism market from the very first year, aiming to increase visits and revenue right away.
Proven projects – measurable results: We’ve implemented strategic plans in dozens of municipalities and destinations in Greece and Cyprus.
