With great success, the company **“Lever – Development Consultants SA”** of the **“Samaras & Partners” Group** presented the branding study and the new logo of the Open Shopping Center of the Municipality of Elassona, as well as the Promotion and Communication Program the company has undertaken on behalf of the Elassona Commercial Association within the framework of the project **“Promotion and Marketing of the Commercial Area of the Open Shopping Center of the Municipality of Elassona.”**
The branding, presented at the Municipal Council Hall of the Municipality of Elassona, combines the Arch Bridge of the Elassonitis River — a landmark of the beautiful town located next to the Olympus National Park and one of the main gateways to the mythical mountain of the gods — together with its vibrant youthful colors and the slogan **“Live the Experience.”** It targets the young audience of Gen Z and Millennials, both local and visitors, aiming to “win” them over and encourage them to visit the town of Elassona and its dynamic market.
The Open Mall Elassona market is being modernized and digitized, while the holistic Omnichannel Marketing program developed and implemented by “Lever – Development Consultants SA” includes the production of a special video, digital campaigns, social media campaigns, events, and radio spots that promote and communicate the new market to the local audience.
As emphasized by the CMO of “Lever – Development Consultants SA,” Vasilis Blesios:
“The Open Mall of Elassona is now a living organism made up of 90 local businesses, under the guidance of the Elassona Commercial Association and the Municipality of Elassona. The strong local interest currently existing must continue with new initiatives and actions that will establish the market in the consciousness of the target audiences and provide them with an improved shopping experience.”*
The president of the Elassona Commercial Association, Ms. Chara Bagiota, thanked “Lever – Development Consultants SA” for the excellent cooperation and wished that these new initiatives for the modernization of the local m
