We reintroduce the cities to their inhabitants and visitors and reveal their value by letting them know the points of interest… obligatory
THE ISSUE
- Cities remain unknown to visitors and residents
- Incoherent information system
- Inability to showcase cultural wealth
- Meandering commuter routes
- Long travel time
- Large number of signs without a uniform structure
SOLUTIONS
- Information signs for main and secondary points of interest
- Guiding commuters to optimal routes
- Use of confirmation signs along the route
- Uniform format of signs per municipality
RESULT
- Increase in the number of visitors to the points of interest
- Increase in repeat visits
- Increased length of stay
- Increase in consumption
- Utilisation of municipal resources by residents
- Strategy / Promotion Campaign
