Marketing or Publicity, as it is more commonly referred to in the Public Sector, is a necessary and integral part of today’s civil society. In a digital world where citizens are overwhelmed by information and communication, it is important that the Projects implemented by Public bodies and Local Government are communicated to citizens in an effective and modern way. Otherwise, even important projects may go unnoticed or their significance may be downplayed in the busyness of daily life.
ISSUE
A large volume of information and communications overwhelms citizens. Effective communication is a vital necessity for Public Bodies and Local Government in order to effectively communicate the benefits of the projects they implement for the benefit of citizens and society and to encourage their use.
SOLUTIONS
- Campaign Concept and Strategy
- Target Audience Analysis
- Selection of appropriate Publicity Communication Mix
- Implementation of media plan
- Implementation of events plan
RESULT
• Informed and well-informed citizens
• Promotion of new Projects implemented by the Government and Local Authorities
• Information on the Benefits of the Projects for the Country and the Local Community
• Utilization of benefits by Citizens: e.g. after the Publicity Campaign, a family with children visits the new park with a playground in their Municipality.
