In an era where the market has no borders, exports have become a key part of the operation of many businesses. Export Marketing is a basic requirement for a business to succeed in the international market.
THE ISSUE
Although the International market seems huge and the opportunities great, the risks that lie ahead are equally important or even greater. Detailed and scientific analysis and knowledge, experience and expertise are required both in the product and in the international business environment and Export procedures (inco terms, tariffs, transportation, etc.), but also in the final model that will be chosen (direct export, through an Agent, with a Joint Venture partner, with the creation of a subsidiary abroad)
SOLUTIONS
An efficient operating model for Exports through the analysis of all the factors that influence the export orientation of a company. Analysis of the External environment (international economy and politics, duties and tariffs, transportation, local customs and traditions), Competition (international and local competition in the destination country and market conditions there, products, prices, distribution channels, advertising methods, etc.) and the Internal environment of the company (capital, products, prices, technology, processes, organizational structure, etc.).
RESULT
An Optimized Export Model of the company, through the analysis of all the factors that influence its export orientation.
Through Export Marketing, there is a continuous control of the processes that give a comparative advantage to the company, making it able to cope with risks and threats, but also to benefit from the opportunities that arise in the International environment.
