Cities can offer more value to their visitors when those involved in the travel experience champion their city in the same, effective way… and then their visitors reciprocate…
THE ISSUE
- Unclear picture of the destination from the differently targeted campaigns
- Visitors follow the instructions of the “experts”
- Only partial use of the available audiovisual media by the “professionals”
- Destination residents do not participate
SOLUTIONS
- All those involved in the process of promoting, selling and experiencing the destination to be able to create high value experiences for the destination in a single, certified, consistent and very high quality way
- Remote e-learning training platform which will bring for major points of interest
- Method of selling the destinations
- Method of presentation of destinations
- Method of selling complementary services to those provided by the vendor
RESULT
- Visitors “live” the destination
- They get the maximum value it can offer and extend their stay
- Professionals work together to create value for their place
- Employees improve their skills and competitiveness
- The destination differentiates itself from its rivals.
