The company “Lever – Development Consultants S.A.”, a member of the Samaras & Partners Group, is implementing the Publicity Project for the information, awareness, and promotion regarding the equipment and operation of the theater and cultural activity venue of the Municipality of Katerini.
The project, titled “Equipment for the Operation of the Theater and Cultural Activity Venue of the Municipality of Katerini,” is part of the axis “Education, Culture, Tourism, and Sports” under the program “Greece 1821 – Greece 2021.” It has been included in the “Antonis Tritsis” program. Funding comes from the Deposits and Loans Fund, repaid by resources from the Public Investment Program (PIP) of the Ministry of Interior, and concerns the equipment of the theater, the stage, and all necessary facilities for the operation of the Cultural Center of the Municipality of Katerini.
More specifically, the project focuses on implementing actions for the procurement and installation of technological equipment as well as the electrical installations necessary for the operation of the theater and cultural activity spaces. The Publicity Project includes 3 Activities with corresponding Deliverables:
Activity 1: Design of the Idea and Campaign Concept, and Production of Spots and Other Creative Materials
Activity 2: Strategy and Implementation of the Information – Publicity – Awareness Plan
Activity 3: Report on the Implementation of the Information – Publicity – Awareness Campaign and Final Summary Report
Within the framework of the Media Plan, the campaign focused on the promotion and publicity targeting young people (Millennials and Gen Z) who have an increased interest in culture and the activities to be carried out at the newly renovated theater in Katerini. It also targeted cultural groups and organizations in the wider area of Katerini city and the region.
More specifically, the Media Plan included the following actions:
Radio campaign on a high-audience radio station in Katerini
Digital and print campaign in local newspapers and popular websites, as well as on social digital networks
Printing and distribution of informational leaflets to promote the theater
Finally, an informational event and press conference were held at the Katerini Town Hall, attended by Deputy Mayor Ms. Elina Diamantopoulou, Director of the Technical Service Mr. Dimitris Gavardinas, citizens, local organizations, and businesspeople from Katerini.
