OPEN MALL ELASSONAS HAS BEEN LAUNCHED NEW IMPULSE TO THE MARKET OF THE IMPORTANT CITY-HUB OF THESSALLY AND GATEWAY TO OLYMPUS
With an extremely significant response and participation, the event on the promotion and promotion of the commercial area of the Open Trade Center of Elassona was completed on Thursday, June 30, 2022. The event was held in the conference room of the Elassona City Hall, while the co-organizers were the Elassona Commercial Association, the Municipality of Elassona and the company “LEVER – Development Consultants SA”, a member of the “Samaras & Associates” Group. Moreover, the above event was the starting point for the official launch of the first implementation of the Open Mall of Elassona, a project of great importance both for upgrading the image and identity of this important city of Thessaly, gateway to Olympus, and for promoting its commercial profile.
The region of Elassona is an important hub that historically connects Northern and Southern Greece, a unique natural landscape next to Olympus, a gateway to Olympus, near the large urban center of Larissa. The main vision of this specific project is the creation of a modern digital and multi-channel Open Mall in Elassona with a new name and logo. The appearance of such a brand will help to highlight the local market as a youth hub, will upgrade the city and together with the unique natural beauty of the Olympus environment, combined with innovative technological features, will create a unique shopping experience for the visitor.
To achieve the above vision, the planned interventions in public and private space (green spaces, lighting, smart solutions, market signage, shading, etc.) were planned and will be implemented in the intervention area. The interventions aspire to functionally and aesthetically upgrade the commercial image of the city, to highlight its architectural culture and to increase traffic.
As Mr. Nikos Gatsas, Mayor of Elassona, who attended the information event: “Elassona needs new projects to upgrade the image and identity of the city and the project that is underway will give new life with the necessary branding that will once again promote our city to young people and highlight the competitive advantages of our region”.
Personalities from the business and commercial world of the city attended the event, as well as shopkeepers, deputy mayors and municipal councilors. The President of the Elassona Chamber of Commerce, Ms. Haido Bagiota, was also present. Specifically, Ms. Bagiota stated “We thank the Mayor of Elassona for his support at all stages of the project. We believe that the open mall will upgrade the Elassona Commercial Market and will give a development boost to the area throughout its duration, upgrading the city and attracting its young people as well as new visitors from the wider region of Thessaly.”
Also worth mentioning is the participation of Lever S.A.- Development Consultants of the Samaras & Associates group, with the presentation and detailed technical description of the program being carried out by Messrs. Vasilios Blesios and Kimonas Kyraleou, Chief Marketing Officer, and Development Consulting Executive respectively.
