The Marketing Plan is an important part of a company’s overall business plan and is created to identify the company’s ideal target market and the ways to reach it.
THE ISSUE
- Is there a clear picture of the customer – consumer and his preferences?
- Which marketing mix should be applied?
- What is the right distribution and which is the most profitable distribution channel?
- Is there a deep knowledge of competitors and their strengths?
- Are there the required resources for each product or must a choice be made?
- What funds should be allocated in the Marketing budget for a successful campaign?
SOLUTIONS
The development of a Marketing Plan that will certainly lead to the achievement of the company’s vision. The main focus points are:
- Mission – Vision
- Current Situation Analysis
- 4P, Pestel Analysis, SWOT, Porter 5 Forces
- Markets Targets – Consumer Analysis
- Marketing Plan Objectives
- Marketing Mix (Product – Price – Distribution – Promotion)
- Positioning Strategy
- Marketing Objectives
- Advertising & Communication Plan – Promotion Mix
- Marketing Budget
- Implementation and Control
- Marketing Metrics
RESULT
- Increase in the company’s market share
- Expanding the customer base of each product line of the company
- Excellent knowledge of the consumer and his preferences
- Knowledge of the competition and its main weapons
- Identification of the Strengths and Opportunities that lead to success and avoidance of the Weaknesses and Threats that will lead to failure
- Identification of the optimal strategy that the company should implement for the product, price, distribution and communication-advertising
