The execution, implementation and realization of the Strategy, the so-called Go to Market or Market Conquest Action Plan, includes a precise plan of steps and actions with descriptions, schedules, costs and persons who will be involved in the implementation of the Strategy.
THE ISSUE
Many Marketing plans are remarkable and thorough, but not all of them can be successfully implemented and bring the desired results. Perfection in Execution is today what entrepreneurs, shareholders and managers are looking for.
SOLUTIONS
The detailed Go to Market Plan and the subsequent close-exhaustive follow-up & feedback from the owners (project owners) are the only ones that will ultimately ensure the faithful implementation of the Strategy and its success as follows:
- Current Strategy Audit: What are we doing today (where are we)
- New Strategy – Goals (where we want to go)
- Action Plan – Tactics (how will we get where we want to go)
- Markets Goals
- Resources, Capital, Organization, Inventory
- Action Planning per Distribution Channel
- Marketing Mix
- Advertising – Communication
- Budgeting
- Performance Indicators
RESULT
Achieving sales and market share targets, satisfying end and intermediate customers, using available resources (capital, organization, inventories, etc.).
